2023 Ford Kuga Price Guide

The 2023 Ford Kuga holds a strong position in the European used SUV market, particularly for hybrid and mild-hybrid variants like the 2.5 Duratec PHEV and full hybrid models, which dominate listings due to their fuel efficiency and appeal amid rising energy costs. Current pricing reflects moderate depreciation for near-new examples with 15,000-50,000 km, trading between €17,000-€25,000 on sites like AutoScout24 and theparking.eu, with higher trims like ST-Line X commanding premiums. Demand remains robust in Germany, Italy, Belgium, and the UK, driven by family-friendly features, spacious interiors, and competitive economy (up to 40-50 mpg WLTP for hybrids).

2023 Kuga models, originally priced €35,000-€45,000 new, have depreciated around 30-40% in 2-3 years, faster for petrol variants but slower for PHEVs due to hybrid demand. Hybrids retain 65-70% value at 30,000 km, per AutoScout24 trends, with annual loss stabilizing at 12-20% post-warranty. Best buying window is 2-3 years old for balanced depreciation curve.

With EV incentives rising, 2023 Kuga hybrids face slight pressure but stable demand from fleet upgrades keeps prices firm through 2026. Expect 10-15% softening for high-mileage petrol models, while low-km PHEVs may appreciate mildly due to used hybrid shortage. Monitor AutoScout24 for oversupply in Q4.